Walk into any baby store and you'll see "eco-friendly", "natural", "made with organic" labels everywhere. Most of these terms mean different things to different brands, and there's no single body that enforces them. Here's a plain-English explainer of the most common ones you'll see, without claiming any specific certifications for our own range.
"Organic cotton"
Generally refers to cotton grown without synthetic pesticides or fertilisers. The phrase is used loosely, different brands mean different things. If certification matters to you, look for an independent third-party logo (like GOTS) on the label.
"GOTS-certified"
GOTS, the Global Organic Textile Standard, is the most comprehensive certification in textile production. It covers the entire supply chain: fibre source, dyes, factory wastewater, and labour conditions. A genuine GOTS product carries a licence number you can verify in the public GOTS database.
"OEKO-TEX Standard 100"
OEKO-TEX is a separate certification that focuses on the finished fabric, it tests for harmful substances like banned dyes, formaldehyde, and heavy metals. It doesn't certify farming practices, but it does guarantee the cloth meets strict safety limits, with the toughest standards applied to babywear.
"Sustainable" and "eco-friendly"
These terms are not regulated. Anyone can use them. Read the surrounding claims carefully, is the brand specific about what's actually different about their products?
How to read a label with confidence
- Look for specific facts: fibre content percentages, country of origin, wash instructions.
- Look for verifiable certifications: third-party logos with licence numbers.
- Be sceptical of vague adjectives: "eco", "natural", "responsible", these don't mean anything on their own.
Our position: we don't currently make specific certification claims for our range. We choose fabrics for softness, durability, and how they feel against young skin, and we'd rather tell you that honestly than reach for words we can't fully back up.
