Privacy Policy

Last updated: November 2025

This privacy policy describes how APEXTRAIL LLC (doing business as Kumfy Kids, "we", "us", or "our") collects, uses, and shares personal information when you visit, interact with, or make a purchase on kumfykids.com (the "Site"). We are committed to protecting your privacy and handling your data transparently.

1. Information we collect

We collect personal information you provide directly to us, information collected automatically when you use the Site, and information from third parties.

Information you provide

Order information: name, billing address, shipping address, email address, phone number, payment information (handled by our payment processors, we do not see or store full card numbers).
Account information: name, email address, password, order history, saved addresses, wishlist.
Communications: any information you include in emails, contact forms, or customer service interactions.
Marketing preferences: if you sign up for our newsletter, your email address and any preferences you set.

Information collected automatically

Device data: IP address, browser type, operating system, device identifiers.
Usage data: pages visited, products viewed, time spent on Site, referring URL, navigation paths.
Cookies and similar technologies: see our Cookie section below.

2. How we use your information

We use your personal information to:

Process and fulfill your orders, including arranging shipping and providing order updates.
Provide customer support and respond to your inquiries.
Send transactional emails (order confirmation, shipping notification, return updates).
If you've subscribed, send marketing emails about new products, promotions, and brand updates. You can unsubscribe at any time using the link in any email.
Improve our Site, products, and services based on usage data and customer feedback.
Detect, prevent, and address fraud, security issues, and abuse.
Comply with legal obligations.

3. How we share your information

We do not sell your personal information. We share it only with service providers who help us run our business and with authorities when required by law:

Payment processors (e.g. Shopify Payments, PayPal) to process payments securely.
Shipping carriers to deliver your orders.
Email service providers to send transactional and marketing emails.
Analytics providers (e.g. Google Analytics, Shopify Analytics) to understand how the Site is used.
Customer-support tools to manage and respond to customer enquiries.
Legal and law enforcement when required by valid legal process.

4. Cookies

We use cookies and similar technologies to make the Site work, remember your cart and preferences, analyse Site usage, and (with your consent) deliver more relevant marketing. You can manage cookies via your browser settings or through the cookie banner on our Site.

5. Your rights under California law (CCPA / CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell or share.
Request a copy of the personal information we have about you.
Request deletion of your personal information (subject to legal exceptions).
Correct inaccurate personal information.
Limit our use of sensitive personal information.
Opt out of the sale or sharing of personal information, though we do not sell personal information.
Be free from discrimination for exercising your privacy rights.

To exercise any of these rights, please email support@kumfykids.com with the subject "Privacy Request" and we'll respond within 45 days.

6. Data security

We implement industry-standard security measures (256-bit SSL encryption, PCI-DSS-compliant payment processing, restricted internal access) to protect your information. However, no system is 100% secure. If we learn of a data breach affecting your information, we will notify you in accordance with applicable law.

7. Data retention

We keep your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years for tax and accounting purposes.

8. Children's privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we may have collected information from a child under 13, please contact us at support@kumfykids.com and we will delete it promptly.

9. Changes to this policy

We may update this privacy policy from time to time. The "Last updated" date at the top reflects the most recent version. Material changes will be communicated through the Site or by email.